A NYC mayoral candidate is taking a stand against landlords using sneaky AI-generated photos to catfish desperate renters.

If you’ve ever gone apartment hunting, you know the pain of showing up to a place that looked like a luxury loft online, only to find a literal dungeon in real life. But while we used to worry about heavy Photoshop filters, landlords have officially upgraded to generative AI to hallucinate non-existent windows and clean walls. Fortunately, regulators are finally stepping in.
NYC Assemblymember and mayoral candidate Zohran Mamdani has officially fired a warning shot at landlords who secretly use AI tools to beautify their crappy rental listings.
Instead of staging empty apartments with actual physical furniture, some landlords are using generative AI to completely transform run-down, mold-infested rooms into bright, Scandinavian-style dream apartments. Unsuspecting renters fall for the bait, pay hefty non-refundable application fees, and waste hours traveling to a viewing, only to get massively catfished.
Under the proposed policy, landlords would be legally banned from using unlabeled AI-generated images to advertise their properties. If you use AI, you must disclose it clearly—or face the music.
Over on Hacker News, the tech community had some predictably spicy takes on this move:
As developers, we love pushing the boundaries of generative tech. But using it to bait-and-switch desperate folks looking for a roof over their heads is a classic "just because you can, doesn't mean you should."
To all our fellow builders out there: keep your features ethical. If your product helps bad actors scam people in the physical world, the regulators will come for your API faster than you can say "out of memory." Build cool stuff, but let's keep it real.
Source: PetaPixel